Benefits
- Launch the experience without requiring an app download
- Build engagement through a simple progressive interaction
- Connect the AR story directly to an external quiz
- Deliver a memorable branded journey across supported mobile devices
Esuma WebAR
A WebAR experience where users break ice to reveal a character and unlock a quiz.
- Outcome
- Memorable browser-based promotional interaction for Esuma
- Client
- Esuma
- Services
- WebAR Development, Interactive Campaign, External Link Integration
- Technology
- Unity3D, MyWebAR, C#, WebAR
- Platform
- Mobile Web Browsers
- Website
- Visit website ↗
Overview
A focused look at the project, craft, and outcome.
The Brief
This WebAR experience, created using Unity3D and MyWebAR, presents an engaging, story-driven interaction. A character is trapped inside a large ice cube, and users must tap repeatedly to break it—each tap progressively cracks the ice until it fully shatters and frees the character.
Once released, interacting with the character redirects users to an external quiz via a URL. Designed as an interactive promotional experience, it combines simple mechanics with visual storytelling to create a memorable user journey, and was successfully delivered to a satisfied client from Esuma.
Features
- Tap-to-break progressive ice interaction
- Animated character reveal
- External quiz redirection
- Browser-based WebAR delivery
- Year
- 2026
- Industry
- Marketing & Promotion
- Outcome
- Memorable browser-based promotional interaction for Esuma
Quick answer
Need a WebAR developer?
Fareed Tahir designs and develops production-focused immersive experiences in Unity, AR, VR, WebAR and interactive 3D. Remote collaboration is available worldwide from Lahore, Pakistan.
Contact Fareed